Why doesn't White Castle sponsor a bowl game?

Insert the White Castle logo in place of the Little Caesars one.

Why not?

Less gaudy.

You would still have the "subliminal advertising" thing going on for the captive audience at the stadium who will eventually get hungry.

Well now that I think about it, unless you put an armed robber* in the logo, people just wouldn't find it realistic.

Ok, forget it.

*The only place I go to (very) occasionally where it feels like an armed robbery is imminent. Crooks should really try other places. At least they would have the element of surprise.